Do I Need a Website or do I need a Facebook Business Page?
If you find yourself wondering, “do I need a website,” the answer is yes!
It never ceases to amaze me how many businesses do not have websites… or have ignored their website… and instead have focused their efforts on building a Facebook business page.
If this is you then read on…
With all the latest social media hype, it is common for many businesses to depend on social media websites such as Facebook as their main source of online advertising.
With that being said, it is crucial that every business has social media in today’s world and a Facebook business page is a must for any business. It is a great way to build a larger audience and discover who your main audience is. However, a Facebook business page should not take the place of your company’s website.
Your company cannot succeed off of a business Facebook page alone. You need your website to be the heart of your company’s online presence.
Social Media Should Support Your Website
It is important to note that even though you are giving up some control when using social media platforms, they are still an important marketing tool. The only difference here is that you should use them to support your website, not take its place. To do so, use your Facebook business page to promote your website, post links to your website on Facebook thus driving traffic to your website.
The idea is to get people to access your Facebook page and then click over to your website where they can browse through your products or list of services and learn more about why your company is so amazing. Once you get people to visit your website, you can then influence them to become a customer in whatever way you see best.
On your website, you have your audiences full attention. You’re not in competition with anyone else. Sure, you might have to do some work to guide them to your website in the first place, but once you do, you’ve crossed your first and only hurdle.
Your Website Is Important in Marketing
Your website is essentially the heart of your entire marketing campaign. Your main goal should be to use other advertising gimmicks to direct traffic back to your website.
That’s exactly what your Facebook page’s main goal should be… get potential clients to you website where they can convert to clients. It’s your website that provides all of the essential information about your business.
The bottom-line: There is no substitute for the level of brand control, user personalization, and lead nurturing that can be accomplished via a business website. While solely utilizing Facebook might work great for certain consumer-based businesses (e.g. bars, restaurants, massage and beauty parlours), it’s a pretty ineffective strategy for B2Bs.